Start Here
I've been writing this newsletter nearly every Thursday for over a year now. That's a lot of ideas, a lot of emails. And, chances are something here will hit differently now.
Because that's the thing about being your own boss, and being (often) in your own head. The same piece of advice can land completely differently depending on what day it is and where you are in your business cycle.
What you need when you're trying to figure out your offer is not what you need when your pipeline has gone quiet. What helps when you're stuck is not what helps when you're in motion.
So instead of writing something new this week, I want to point you back to what already exists. I've organized it around where you actually are right now, so you can find what you actually need.
If you're in the middle of a transition
You've left something behind, or you're about to. You know change is necessary but that doesn't make it easier.
Rebuilding on Shaky Ground β on why transition feels like failure even when it's the right move, and how to make change less terrifying
The Hidden Grief Behind Every Career Change β on the loss that comes with leaving a role, even one you wanted to leave
If you're figuring out your offer and what to charge
You have expertise. You're less sure how to package it, price it, or whether anyone will pay for it.
Start Small, Learn Fast β on why testing beats planning, and five principles from design thinking that apply directly to building your offer
How Much Should You Pay Yourself β on working backwards from what you actually need, with realistic timelines for getting paid
Permission to Charge More (Or Want Less) β on the two pricing permissions most solopreneurs need, and how to know which one is yours
And if you want to do the numbers yourself, these two free tools will help:
Back of the Napkin β a quick calculator to figure out what you actually need to earn
Build Your Offer β design a client centered offer
If you're in it and building momentum
You have clients, or you're close. Things are moving but it's a lot, and you're not always sure where to focus.
Why Your Marketing Goes Quiet When You Get Busy β on the feast and famine pattern and the 70/30 cycle that breaks it
How I Actually Run My Week β on the loose(ish) structure that keeps things moving without burning out
My Solopreneur Tech Stack β the tools I actually use to run the business, from client delivery to marketing to admin
How to Know If You've Outgrown Your Business Model β on the moment when what got you here stops working
If you're stuck or stalled
You know what you should be doing. You're not doing it. Or you're doing it and it doesn't seem to be working.
Why You're Not Doing the Thing β on the belief underneath the task, and an exercise to help you move forward
What "I Hate Marketing" Really Means β on what's actually going on when marketing feels like dragging yourself through mud
The Boardroom You Didn't Know You Had β on the inner voices that take over when decisions feel hard, and how to put yourself (metaphorically) back in the CEO seat
Your Inner Boardroom in Sales β the same framework applied specifically to the emotional side of follow-up, pricing conversations, and cold outreach
If you're running low
You're not burned out exactly, but you're running closer to empty than you'd like.
Why Entrepreneurs Can't Afford to Skip Rest β not a reminder for "more self-care", an actual argument for building recovery into how you work
If you're like most of us, you're probably in at least two categories. If something really resonated, let me know in the comments. I want to know.
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