My Soloprenuer Tech Stack: The Tools That Run My Business

As solopreneurs, we wear a lot of hats. You already know this — I’m preaching to the choir.

One question I get all the time is: “What tools do you actually use to get it all done?” From client delivery to content creation to keeping the backend running — it’s a lot.

So in this behind-the-scenes newsletter, I’m sharing the platforms I rely on to make it all happen. Some of them have been around for ages, some might be new to you, but all of them play a real role in how I run my business.

This week, I’m focusing on the tech — the tools that support everything from coaching to content to admin. Next time, I’ll share how I organize my time and structure my days to use these tools — and get most of it done.

But first, a quick note about what “solopreneur” means to me.

I don’t have a full-time team (and I’m not planning to hire one right now), but I’m not doing this entirely alone. I work with a virtual assistant (hi Amy!) who supports business admin a few hours a week, and a once-a-week marketing collaborator (hi Lynne!) who helps with strategy, posting, and design.

And of course, I’m not solo when it comes to tech.

We’re living in a golden age of tools that do the work we used to need expensive experts for. Yes, sometimes a specialist is absolutely worth it and necessary — but more often, you can get started (and go surprisingly far) with a few well-chosen platforms.

One last note before we dive in:
The cost of all these systems can add up. You’ll often get a better deal if you pay annually, but I recommend building in a quarterly audit — check what you’re using, cancel what you’re not, and revisit what’s worth upgrading to paid. Sometimes free is plenty. Sometimes, investing in the right tool saves time and money.

🔧 1. Client Delivery Tools

Used during sessions or to support ongoing client work.

• Zoom – Where coaching and strategy sessions happen. Thanks to the pandemic (and that amazing cat video), we all know what Zoom is. Alternatives: Google Meet or Teams.

• Fireflies.ai – My AI Meeting Recorder. It auto-records meetings and provides transcripts and key takeaways. This means my clients and I can stay fully focused without scrambling to take notes, and I save a ton of time on post-session summaries. Alternative: Otter.ai

• Mural – A virtual whiteboard for strategy mapping and workshops. It’s perfect for remote sessions where I’d normally be reaching for Post-its or a flip chart. Alternative: Miro.

• Kajabi – Kajabi runs the backend of my business. For clients, it delivers resources and meeting notes between sessions. It hosts online courses, lets users log in to access their programs, book sessions, review notes, and more. Alternatives: Thinkific and Teachable for courses, Calendly for session booking, Google Drive for shared resources. 

• Calendly – My go-to for scheduling calls without the dreaded email ping-pong. Clients can book directly into my calendar, choose their session type, and get automated reminders. It saves everyone time and keeps things smooth. Alternatives: Google Scheduler, Cal.com, TidyCal.

📣 2. Marketing Tools

For creating and sharing content across platforms.

• Canva – What would I do without Canva? I use it for everything: Instagram posts, email headers, lead magnets, webinar slides, and more. If you’re more advanced, Adobe’s suite is a great option — but these days, there’s no excuse for poor design. Clients expect a certain degree of polish. Alternative: Adobe

• Descript – I use Descript primarily to edit course videos and webinar replays. For simple social clips, I stick with Instagram’s native tools — but Descript is fast, easy, and powerful for longer-form content. Alternatives: Capcut (for social media edits), Camtasia

• Feedly – My content inspiration hub. I was losing track of articles I wanted to read and struggling to find good longform content. Feedly pulls everything into one place, so I can stay inspired (and well-read). Alternatives: Instapaper, Mailbrew

• LinkedIn – My go-to platform for connecting, networking and sharing insights. I go back and forth on paying for Premium, but here’s where I’ve landed: during active marketing cycles, I’ll pay for a month or two (you can often find 50% off deals). 

• Kajabi – All my contacts and emails live here. I use it to send weekly newsletters and emails, post-event email sequences, manage freebies, and host my website. It’s also where I build landing pages and track opt-ins — all in one place. Alternatives: Substack or Ghost (for newsletters), Mailerlite (for emails), Kit (for automations and emails).

• Squarespace Domains (formerly Google Domains) – I bought my domain through Squarespace (when it was Google Domains), and I also pay for my Google Workspace email via Squarespace. Your domain provider and website host don’t have to be the same — in my case, I get my URL through Squarespace, but Kajabi hosts my actual website. Alternatives: GoDaddy (domains only), NameCheap, Wix (website host and domain)

🧭 3. Planning & Productivity Tools

What keeps me (mostly) organized and on track.

• Google Calendar – This is where I manage everything — business and life. I have a shared calendar with my husband for all things family-related, and I time-block client calls, deep work, and content creation. 

• Superhuman – My email tool of choice. It’s my main monthly splurge, but it’s clean, lightning-fast, and helps me stay out of the inbox overwhelm. Honestly, it’s the only reason I’m ever even close to inbox zero. Alternatives: Hey, 

• Notion – My central hub for tracking ideas, content plans, client notes, and internal systems. I share pages with my VA and marketing person so we can collaborate on agendas and notes. It’s where I track goals (yearly, quarterly) and my client pipeline. Alternatives: Asana, Trello, Monday.com.

📊 4. Business Admin & Finance

For tracking money and keeping operations smooth.

• Moneybird – My invoicing and accounting tool. It’s Netherlands-specific, which helps me manage taxes here. But wherever you are, you’ll need some kind of financial software to track income, expenses, and tax obligations. Many also integrate with Stripe or other payment processors. Alternatives: Xero, QuickBooks

• Kajabi – In addition to being my email and content hub, Kajabi handles payments, client onboarding, discounts, and offer setup. It really is the backbone of my business operations. Alternatives: Stripe, PayPal, or built-in payment systems in other websites, shops, or course hosts. 

🧠 5. Creative Brainstorming & Support

My secret weapon for getting unstuck.

• ChatGPT – Especially when I was relaunching as Purpose Built by Laura, I needed something (other than my husband) to bounce ideas off of. I’ve gotten better at reaching out to my community for brainstorming, but ChatGPT has been incredibly helpful to help with my thinking — from sales copy to workshop outlines to naming programs.  Alternatives: Claude (for coding and software engineering), Grok (for mathematical reasoning), Gemini (for video understanding and long-context processing). But it's all changing very quickly. 

And yes — of course not everything I rely on lives in the cloud.

While this post is all about the digital tools that power my business, I also lean on a few decidedly low-tech systems: paper planners and the occasional sticky note avalanche. In the next post, I’ll share my analog tools and how I actually use them — the routines, time blocks, and offline habits that get me through the day. 

Because tools are great. But systems are what make them work.

What do you use?