You're doing excellent work.So why does growing the business feel like guesswork?
You know exactly what you're doing with a client; no one taught you how to grow the business around that work.
For established freelancers, consultants and independent business owners. Just starting out? Start here.
| ICF-certified coach | Β· | Supported 100+ entrepreneurs | Β· | Global clients across the UK, US and Europe | Β· | Neurodivergent-affirming by design |
You've probably said one of these to yourself recently.
| β | βI'm working a lot, and I feel like I should be making more.β |
| β | βI couldn't tell you where my next client is coming from.β |
| β | βThere are other things I want to expand into, but I don't know how, and I'm a little scared to.β |
| β | βI'm so in the day-to-day that I never have time to think about where the business is going.β |
| β | βI should be able to figure this out myself.β |
Not there yet? Start here.
This is what happens when a business is still running on its year-one decisions.
Taking every client, pricing to get the yes, and counting on work to keep finding you all made sense when you started. No one tells you when to revisit them.
A plateau usually traces back to two or three of these six foundations.
Every independent business rests on the same six foundations. Most were launched with a few of them skipped or rushed, because at the start the priority was getting clients. My work with you begins by finding which ones need attention.
Here is what each one looks like when each one is in place:
Personal Foundation
The business fits the life you want it to give you, with your values setting the direction.
Business Foundation
Clear guardrails on what the business is, so you're running one business instead of five.
Offer Design
An offer built around the value it creates for your client, and priced on that value.
Financials
You know what each offer earns you and what you need to bring in.
Marketing and Sales
A way to bring in work on purpose, with marketing you'll actually do.
Goals & Systems
The business runs on your memory and your evenings.
"I came with a business I loved but couldn't quite make work. I was undercharging, jumping between ideas, and working constantly without seeing the financial results I needed.
We redesigned my offer, got my pricing right, and built a strategy I could actually stick to. A year later my revenue had more than doubled, I was paying myself a consistent salary, and I'd hired two people."
Lauren, Founder, Memory Lane Jane
Lauren worked with me for eighteen months, starting with an intensive then moving to once a month.
About Laura
I have built an independent practice twice. The second time, I knew what I'd been missing.
The first time, I was good at the work but never put my CEO hat on. I treated it like a job, not a business: undercharging, taking whatever came in, and working it all out alone. Many of my clients are in that same place when we meet.
The second time I built with structure, a defined offer and a defined client, and a way of getting visible that I could keep up. Getting from the first version to the second is what I now do with clients, and I've done it with more than 100 entrepreneurs.
I came to this after 15+ years leading global programs in international development and public health, so I know what it is to be senior and experienced in one field and new to running a business in another. My approach is neurodivergent-inclusive: I work with you to structure the business around how your brain works.
ICF-certified coach Β Β·Β MPA and MPH, Columbia University Β Β·Β In-person sessions in Utrecht
The Clarity Intensive
Five weeks of 1:1 work on the parts of your business that are holding the rest back.
We start by finding which foundations need the work, then spend the five weeks rebuilding them, whether that is your offer, your pricing, or the shape of the business itself.
| β | A 60-minute session with me each week |
| β | Frameworks I build specifically for your business between sessions |
| β | WhatsApp or a quick call when something urgent comes up |
| β | Monthly sessions afterward, if you want support while you put it into practice |
Alex, founder of Alstampa: raised her prices by 50% within five months of starting the Clarity Intensive, and is signing new clients at the new rate.
Ready to talk it through?
Book a free Clarity Call
Thirty minutes to talk through where the business is and what is holding it back. No prep needed, no pitch coming.
Free tools
Prefer to start on your own?
Free resources you can work through in your own time, before or alongside a call.