Who’s It For? Getting Clear Without Cutting Yourself Off

If you’ve ever struggled to explain what you really do—or worried that narrowing your focus will leave people out—you’re not alone.

But here’s the truth: The clearer your message, the more your right people will find you.

In this live conversation with Strategic Communications expert Alexa Hassink, we’ll help you:

✅ Understand why narrowing isn’t limiting—it’s clarifying
✅ Identify your core communications niche:
 • Who you help
 • The problem you solve
 • How you uniquely do it
✅ Draft your own clear, compelling “I help” statement
✅ See how clarity in messaging unlocks offers, content, and business growth

This is for you if:

• You fumble when trying to explain your work

• You’re building something meaningful but feel scattered

• You want more of the right clients, with less second-guessing