Don't Wait Until August
The first time I ran Clarity & Confidence as a group course I made all the classic mistakes. I decided to launch it in September.
To me, September always feels like the business New Year and my mental model says that people will want to take their business seriously then.
But, what newbie me didn't account for was all the work I had to do before September to actually have people in my course.
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I've been writing this newsletter nearly every Thursday for over a year now. That's a lot of ideas, a lot of emails. And, chances are something here will hit differently now.
Because that's the thing about being your own boss, and being (often) in your own head. The same piece of advice can land completely differently depending on what day it is and where you are in your business cycle.
What yo...
A client of mine had a great October, November and December. After months of focusing on her marketing and sales, the projects started coming in.
The marketing was starting to pay off. Her pipeline was in good shape, the work was interesting, and honestly, it felt like things were finally clicking. So she did what most of us naturally do: she put her head down and got to work.
Recently, a littl...

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