Marketing 101, Part 1: The Funnel and Your Numbers
Let’s talk about marketing and sales. No one wants to, but we must. Because if people don’t know what you offer, they can’t buy from you, even if they’d want to.
For most founders I work with, the discomfort shows up in two ways. First, asking someone to take action (sign up, buy, book a call) feels braggy, pushy or inauthentic.
And second, the part of you that wants steady work is quietly pan...
You Moved For This. So Why Does It Feel Like Falling Apart?
A few years ago I moved my family to Rwanda for a role that felt like the culmination of everything I had worked towards the prior decade. I finally felt proud of what I did, and worthy because of it.
When the job became untenable and I had to leave, I didn't just lose work. I lost the thing my sense of self had been built on. I didn't know who I was without it, or what I had to offer the world...
The Daily Bet on Yourself
Here is something that only my old friends know about me. When I was 23, I spent a year at a musical theater school in Italy. I learned to tap, do ballet, and took acting classes.
I used to sing. I did musicals in high school, sang throughout college (yes, acapella) but also choirs and solo performances. When I moved to Italy at 22, I continued through private lessons and masterclasses. It was ...
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