I worked with a new client this week and asked him what he thought about raising his pricing. His face did immediately what happens so often when I talk to my clients about their pricing: a visible mix of panic, deep thinking, and overwhelm.
I could see him thinking:
The people I want to serve can't afford it if I raise it.
What if people don't come?
Am I worth that much?
What kind of b...
My Tuesday email this week was all about how, in sales, a “no” isn’t a “no” until you’ve gotten an actual “no.” I gave a sample follow-up schedule and tips on how to get a potential client to a decision.
If you read that email and were like “sounds great!” but are having a figurative or actual anxiety attack at the thought of doing it: welcome to the emotional side of sales.
If you’re able to i...
Today I hosted a workshop all about your Designing Your Offer.
One of the key components of Designing Your Offer is thinking about your Ideal Client’s friction points: What's getting in the way of your Ideal Client getting to their desired change (or dream outcome as some call it)?
One participant showed up frustrated. A year into her business, she had tried all sorts of offer tweaks and nothin...

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