
In my neck of the woods, it’s hot. Global-warming-heat-wave hot.
Is it even possible to get anything done when it’s this hot? I’m just eating popsicles (or ice lollies, for some of you), sitting in front of a fan, and fully appreciating why the post-lunch siesta exists in hot, air-con-less places. Honestly, I think it should be mandatory.
I bring this up because… well, I imagine some of you ar...

Before this business, I spent years working in international development—at the intersection of strategy, gender, adolescent health, and tech. One of the most valuable tools I learned? Design thinking and human-centered design (HCD).
At the time, these frameworks felt new and exciting: integrating tech-world tools into global health and development!
But in reality, I’d been using similar princ...

Let’s talk about ambition.
A few weeks ago I was working with a client—we’ll call her Becca—on designing her Ideal Client and Dream Outcome. This is the person she most wants to work with (ideal client) and the transformation they seek when working with you or buying your product (dream outcome). It’s a critical step in designing a high-value product.
Becca was sharing her ideal client’s dream ...

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